Post by account_disabled on Dec 24, 2023 23:13:15 GMT -5
Since 2010, I have been speaking every week in conferences, training, workshops, round tables around social networks , digital marketing , Facebook , Twitter , LinkedIn ... whether in companies (SMEs, Large International Accounts, CAC 40 ), institutions, associations, professional groups, schools, etc. That is around 250/300 interventions per year. During these interventions, many questions are asked, which allows me to better understand the concerns of executives, managers and entrepreneurs around these tools. Comments have also often come back to me around advice heard here and there around these platforms.
One element comes up often, it concerns LinkedIn . This recommendation given by Email Data some (that I do not know) is in fact very bad advice, probably given by people who do not know the tool and which, if applied, amounts to seriously reducing the potential return that we can expect from the platform. So-called LinkedIn experts recommend putting as little as possible on your profile. For them, the profile is "teasing", about which one must say as little as possible, to in a way leave the charm of discovery during the interview. Professional amateur Linkedin LinkedIn / CV: same objective Fundamentally, this recommendation is true.
When looking for or changing jobs, the objective of the LinkedIn profile is the same as that of the CV, namely: to get an interview. On LinkedIn, however, it is a little more complicated, since it is not the candidate who sends his CV to a recruiter, but a recruiter who arrives at a profile following a request made on LinkedIn. The profile must therefore highlight the candidate's essential information: training, background, skills, languages spoken, etc. so that the recruiter knows if it is a relevant profile for their search. Studies show that you have 6 seconds to convince him and make him want to know more.
One element comes up often, it concerns LinkedIn . This recommendation given by Email Data some (that I do not know) is in fact very bad advice, probably given by people who do not know the tool and which, if applied, amounts to seriously reducing the potential return that we can expect from the platform. So-called LinkedIn experts recommend putting as little as possible on your profile. For them, the profile is "teasing", about which one must say as little as possible, to in a way leave the charm of discovery during the interview. Professional amateur Linkedin LinkedIn / CV: same objective Fundamentally, this recommendation is true.
When looking for or changing jobs, the objective of the LinkedIn profile is the same as that of the CV, namely: to get an interview. On LinkedIn, however, it is a little more complicated, since it is not the candidate who sends his CV to a recruiter, but a recruiter who arrives at a profile following a request made on LinkedIn. The profile must therefore highlight the candidate's essential information: training, background, skills, languages spoken, etc. so that the recruiter knows if it is a relevant profile for their search. Studies show that you have 6 seconds to convince him and make him want to know more.